By checking the option "In Data Exchange" in Account / Settings, you will gain access to target on a pool of user profiles built from user actions registered in the BidTheatre platform. By participating, you commit to share data generated by your own campaigns, specifically:
- Segments visited
These Actions are weighted to build a profile score on the IAB Tier 1 categories. The profile score can be targeted in building Audiences or on the Campaign Data targeting level. No fees or extra costs are charged for targeting on scored user profiles.
Data is shared anonymously and cannot be backtracked to your account or campaigns.
Participation is optional, and can be revoked at any time.