Publishers may expose and sell their ad inventory at set prices on the BidTheatre DSP. Inventory exposed this way will appear alongside other inventory integrations, under the BidTheatre market. To expose a zone for selling on the DSP, follow these steps:
1) Set a fixed or floor price on the zone
2) On the site level of the zone, click View / Edit RTB buyer settings. Select BidTheatre as Buyer, and Opt-out advertisers as mode. Click add.
3) The site and placement should be available in the Market Supply in the BidTheatre market within an hour.
Factors that reduce the keep rate
|Verify that buying campaigns have formats matching supply.
|Buyer budgets will be spread out evenly over time. If the rate of supply exceeds the limit of spending set by the buying budgets, this will reduce the amount of impressions bidded on.
|Other Inventory Sources
|Budgets will be shared across all targeted inventory sources.
|If used by the buyer, the frequency cap is likely to reduce the amount of impressions bidded on.
|Other Audiences Targets
|Other audience targeting will further reduce the possible impressions to bid on. By default, budgets are shared proportional to available supply. By setting a target share % in the bid strategy, this can be set explicitly.