A deal is a pre-negotiated agreement between a buyer and seller to transact certain ad inventory at certain terms. Contrary to an open auction, where a bid is placed on inventory without a necessity for prior contact between the buyer and the seller, a deal uses a unique deal id (also known as deal key or deal token) in the bid request and the bid response to identify the agreement.
The deal id is generated by the seller and communicated to the buyer. The seller may need to know the unique seat ID identifying the buyer account at BidTheatre. This is visible in Config > Network Settings.
Deals and auction types
Unreserved Fixed Rate
To participate in a deal, it is required to bid above the agreed deal CPM. Note that bidding above the agreed CPM will not result in a cost higher than the agreed deal. Just as in open auctions however, deal auctions may involve several bidding buyers. Hence the final price may be above the set deal CPM price, as a consequence of competition. Consult with your seller to understand the details and what type of deal you are setting up.
How to work with deals
To use deals in your bid strategies, follow the following steps:
- Once the deal id is available, add the deal in Supply > Deals
- Manually create a sitelist and add the deal to the sitelist by following the sitelist's "view > edit deals" link. You may add several deals to one sitelist. Also add the sites that are relevant to the deal to the sitelist.
- Or, check "Autosync to sitelist" on the deal to automatically create a sitelist and add the deal to it and any sites that have incoming bid requests with the deal id. Note that sites are automatically added based on yesterday's activity on the deal.
- Follow the "Tags" link on the deal to inspect incoming bid requests on the deal. This is useful to verify that the deal is active at the seller. Note that this statistics is based on yesterday's activity.
- Use the deal sitelist in your bid strategies as usual.