In addition to tracking ad impressions, clicks, and other derivatives of these parameters, ASX also gathers a set of performence metrics that can be used to compare ads and evaluate the effect of advertising campaigns.
These perfomence metrics can be viewed in the performence report and include the following.
Impact is the time the banner have been visible in the browser (in seconds) multiplied with the banners visible area.
Dwell Time is the time (in seconds) that a user have positioned the mouse pointer above the banner (hovering). It could indicate that the user have seen the banner.
Engagement Rate (ER)
Engagement Rate is a rate of how "engaging" an ad have been per impression. It is calculated by dividing # mouse hovers by # imps.
Impact Rate (IR)
Impact Rate is the impact per impression (impact / # imps).
- If the ad is rendered inside an IFrame all tracking of these metrics will be disabled since IFrames will brake our ability to correctly determine where the ad is located unless one of the following is true
- The ad is rendered in a Friendly IFrame.
- The ad is rendered in a IAB SafeFrame where the host have implemented support for
No mesurements are performed for Facebook impressions.