Publisher - the business entity, company or organisation, that supply ad inventory and gets paid for it.
Site - a specific web site. Belongs to a specific publisher.
Zone - a specific ad slot. Belongs to a specific site.
Direct Inventory Concepts
Publisher - the business entity, company or organisation, that supply ad inventory and gets paid for it.
Site - a specific web site. Belongs to a specific publisher.
Zone - a specific ad slot. Belongs to a specific site.
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