This guide outlines the essential steps to setup and start a new campaign.
Start by setting up a client and an advertiser for the campaign will belong to. This is done in Assets > Clients and Assets > Advertisers
Next, proceed with the steps in the Campaigns tab
Select your advertiser, and choose Add new in the drop-down menu by the Campaign option.
Give your campaign a name.
Appoint a campaign manager and an agency manger. The campaign manager receives campaign status updates and places the campaign on the manager's dashboard.
Fill in the Default Target URL and Default Click Through URL.
Click Add to create the campaign. A campaign ID will be generated and displayed.
Next, choose the category of your campaign. This category will be used to identify the campaign with external parties.
Schedule & Targets
- Default Line Item, sets revenue model. This determines what constitutes spending of the campaign budget in the system. Line items are created and edited in Advertisers / Line Items.
- Click view / edit cycles to set up your campaign's run dates and targets
Geo & Data Targets
Choose your geographical targets by clicking the Open Geoselector. A new window will open, where you can search for countries, regions or cities to add a geo targets to your campaign.
In addition to the geo targeting, there are several other options available to limit your campaign audience. You choose from any of the available audience targets to build boolean and / or / not boolean expressions.
Next, it is time to upload your ad creatives. The quickest way to go about this is to use the Smart Banner Upload at the bottom of the Ads page. Here, you upload your creative files either individually or as a zip bundle. When uploading flash creatives in a zip bundle, be sure to have any fallback GIF's named the same way as the main flash file.
Ads can normally not be removed so when replacing ads change the status of the old ads to inactive, upload the new creative materials and finally replace the old with new in the corresponding adgroups.
Adgroups are bundles with selected ad creatives. Adgroups make it possible to differentiate bid strategies for different ad creatives. We recommend bundling smaller formats in one adgroup, and bigger formats in another adgroup. It is also recommended to bundle mobile formats in a separate adgroup.
The Bid Strategy defines a media buying strategy by combining a few different assets:
- RTB Sitelist: A set of sites or tags. Either define your own in Inventory > RTB Sitelists, or select from the public pre-defined sitelists.
- Adgroup: The adgroup for which the bid strategy should apply.
- Audience (optional): Audience for which the bid strategy should apply. Define audiences in Advertisers > Audiences. Note that this audience is applied in addition to the base campaign audience defined in Campaigns > Audience.
- Max CPM (optional): The maximum cpm bid to use for this strategy. Note that this overrides any default max cpm bid defined inOptimization.
- Target share (%) (optional): Sets the target share of campaign delivery for this strategy.
To get the best results from campaigns, it is recommended to play with different bid strategies and iteratively increase / decrease CPM levels and shares according to performance.
This section contains some additional tweaking and tuning that can be made to optimize campaign progress
- Limit view to (Freq cap): Sets the frequency cap of the campaign (= how many times you will show campaign ads to the same person)
- Reset view counters after (hours): How often to reset the frequency cap.
Here you also define the default max CPM bid of a campaign.