Quick Campaign Setup

This guide outlines the essential steps to setup and start a new campaign.

Prerequisites

Start by setting up a client and an advertiser for the campaign will belong to. This is done in Assets > Clients and Assets > Advertisers.
Next, proceed with the steps in the Campaigns tab.

Campaigns

Press New Campaign:

• Give your campaign a name.
• Select your advertiser.
• Appoint a campaign manager. The campaign manager receives campaign status updates and places the campaign on the manager's dashboard.
• Templates, choose Custom Campaign to start a blank campaign or use a existing template.

Click Create campaign. You will find your Campaign ID top right.

General settings

• Default Line Item, sets revenue model. This determines what constitutes spending of the campaign budget in the system. Line items are created and edited in Advertisers / Line Items.
• Click Target URL sets the campaigns landing page.
• Choose a Campaign KPI, this is what the system will optimize against.
• Next, choose the category of your campaign. This category will be used to identify the campaign with external parties.

When you're done, save the changes you made and go to:

Schedule 

• Delivery priority, this is will determine what pace the campaign will run at. If unsure use even delivery.
• Cycles, press add cycle and select the campaigns start date, end date and budget.

When you're done, save the changes you made and go to:

Adgroups

Adgroups are bundles with selected ad creatives. Adgroups make it possible to differentiate bid strategies for different ad creatives. We recommend bundling smaller formats in one adgroup, and bigger formats in another adgroup. It is also recommended to bundle mobile formats in a separate adgroup.
When you're done, go to:

Ad Creatives

Next, it is time to upload your ad creatives. The quickest way to go about this is to use the Smart Banner Upload at the Drag & drop-window. Here, you upload your creative files either individually or as a zip bundle. 
When the creatives are uploaded you want to mark them in the left checkbox -> actions -> add to 'x' ad group.
This is also how you bulk-edit the click target URL for chosen creatives. (mark them in the left checkbox -> actions -> set click target url).

Replacing ads

Ads can normally not be removed so when replacing ads change the status of the old ads to inactive, upload the new creative materials and finally replace the old with new in the corresponding adgroups.
When you're done, go to:

Bid strategy defaults

• Default geo target, choose your geographical targets by using the drop-down menu or pressing the plus sign.
• Max CPM (optional): The maximum cpm for the campaign. In the next tab you will have the option to fill in a cpm for a specific bid strategy.
• Default Audience (optional): Audience for which the campaign should apply. Define audiences by pressing the plus sign or using one from the drop-drop menu.
• Default filter target, this section contains some additional tweaking and tuning that can be made to optimize campaign progress:

1. Frequency Capping Max, sets the frequency cap of the campaign (= how many times you will show campaign ads to the same person)
2. Frequency Capping Timeout, reset view counters after (hours): How often to reset the frequency max cap. 

When you're done, save the changes you made and go to:

Bid Strategies

The Bid Strategy defines a media buying strategy by combining a few different assets:

• Adgroup: The adgroup for which the bid strategy should apply.
• Site lists: A set of sites or tags. Either define your own in Supply > Site Lists, or select from the public pre-defined site lists.
• Audience (optional): Audience for which the bid strategy should apply. Define audiences by pressing the plus sign or using one from the drop-drop menu.
• Max CPM (optional): The maximum cpm bid for this strategy. Note that this overrides the max cpm set in bid strategy defaults.
• Target share (%) (optional): Sets the target share of campaign delivery for this strategy. 

Note: Unless you want a specific audience, filter, geo or max cpm for your bid strategies, leave those fields empty. (If you already have chosen those settings in bid strategy defaults.)

To get the best results from campaigns, it is recommended to play with different bid strategies and iteratively increase / decrease CPM levels and shares according to performance. 

When you're happy with the campaigns settings, press Finish setup.