This sections describes how the new campaign cycles feature works and how to start using it for both new and existing campaigns.
Campaigns can run at different priority depending on your objectives. Three different priorities exist:
- Even: Campaign will be delivered evenly from start to end date
- ASAP: Campaign will be delivered at maxmium bid rate, possibly (likely) ending before the set end date. Please note that this also requires the "allow wide targeting" checkbox in "Filters" to be set. Note that the ASAP priority cannot be used with campaign period schedules.
- Frontloaded: Campaign will be delivered with given frontload rate. Read more below
If choosing frontloaded deliver, also enter a frontload factor between 0 and 50. The frontload factor defines what extra percent of the campaign to be delivered when half of the campaign's run time is finished.
Example: A campaign is set to start 1 Jan 2016 and end 31 jan 2016 and target 100 000 impressions. With a frontload factor of 25%, ASX will aim to have delivered 75 000 impressions of the campaign at 15 jan 2016.
The idea behind campaign cycles is to support a predefined run schedule for a campaign. Each cycle consist of a start date, an end date and if desired a delivery unit with a associated amount. The delivery unit decides what target the campaign should have on the given time interval. The delivery unit can be impression, clicks, conversions or budget. If your campaign only should be targeted for dates leave the delivery unit field empty. If no changes in the run schedule is desired only one cycle is created.
It is not possible to change the delivery unit for a cycle. Either end or delete the cycle. Nor is it possible to add a new cycle before an active cycle, update the active cycle instead to advance the start of a cycle.
Starting to use campaign cycles for a new campaign
Click the View/Edit-link for campaign cycles under the Schedule & Targets - tab. Enter the desired cycle(s). The system will automatically switch cycles when they are due.
Starting to use campaign cycles for an existing campaign
When the first cycle is created, all previous target information for the campaign is cleared. This include campaign type, target impressions, target clicks, target budget and target conversions. This means that for an existing campaign you must include all previous delivery for the campaign in the first cycle.
Lets say we have a campaign with start date 2014-09-01 and end date 2014-09-30 that have delivered 1 000 000 impressions. You do now want to migrate this campaign to use cycles for its extension that is scheduled for two periods in time 2014-11-01 to 2014-11-30 and 2015-01-01 to 2015-01-31 during each 500 000 impressions should be delivered. The cycles you would create would be start date 2014-11-01, end date 2014-11-30, delivery unit impressions and amount 1 500 000 since 1 500 000 is the total amount of impression this campaign should deliver at the end of the first cycle and start date 2015-01-01, end date 2015-01-31, delivery unit impressions and amount 500 000 since that is the amount of impressions to be delivered during that cycle.