Schedule

This sections describes how the new campaign cycles feature works and how to start using it for both new and existing campaigns.

Priority

Campaigns can run at different priority depending on your objectives. Three different priorities exist:

• Even: Campaign will be delivered evenly from start to end date
• ASAP: Campaign will be delivered at maxmium bid rate, possibly (likely) ending before the set end date.
• Frontloaded: Campaign will be delivered with given frontload rate.

Frontloaded Delivery

If choosing frontloaded deliver, also enter a frontload factor between 0 and 50. The frontload factor defines what extra percent of the campaign to be delivered when half of the campaign's run time is finished.

Example: A campaign is set to start 1 Jan 2020 and end 31 jan 2020 and target 100 000 impressions. With a frontload factor of 25%, ASX will aim to have delivered 75 000 impressions of the campaign at 15 jan 2020.

Cycles

The idea behind campaign cycles is to support a predefined run schedule for a campaign. Each cycle consist of a start date, an end date and if desired a delivery unit with an associated amount. The delivery unit decides what target the campaign should have on the given time interval. The delivery unit can be impression, clicks, conversions or budget.  If your campaign only should be targeted for dates leave the delivery unit field empty. If no changes in the run schedule is desired only one cycle is created.

It is not possible to change the delivery unit for a cycle. Either end or delete the cycle. Nor is it possible to add a new cycle before an active cycle, update the active cycle instead to advance the start of a cycle.