The weekly supply snapshots view gives an overview of the incoming supply for the given country, year and week. It is an attempt to give an overview of the state of the open programmatic market (private marketplaces and deal traffic is not included) for the given country and week.
For what countries are supply snapshots produced?
Currently for Sweden, Norway, Finland and Denmark.
How often are supply snapshots taken?
Once a week.
What supply is included in the supply snapshots?
Currently the top 500 domains are included.
Please provide definitions on the terms used in Supply Snapshots
Above the Fold: Above the Fold is defined in the OpenRTB protocol standard, and is an optional signal provided in the bid request indicating whether the programmatically sold placement is visible to the user upon page load time.
Floor Price: Floor or Minimium CPM is an optional signal indicating the minimum required bid to clear an impression for a given programmatically sold placement.
Tag: The tag is an individual ad placement. One tag can sometimes accept several ad formats. One webpage usually contains several tags.
Inscreen: The rate at which ads bought by BidTheatre have been shown inscreen. Measuring inscreen (a.k.a viewability) rates is a complex topic, with its own Help Desk Article.
Supply Types: Incoming supply is categorized in these types:
- Web Mobile Optimized
- Mobile App
- Facebook Sidebar
- Facebook Newsfeed
Site Types: Some domains carry blind RON-inventory. These are indicated with site type "Blind RON".