Version 2 feature only.
Campaigns that are active display a table "Bid Metrics" that contain metrics for analysis made on campaign bid requests. The table contain metrics for the last day, and is updated in near realtime. This can give helpful insights for troubleshooting.
Possible Bid Metrics include:
Bid Metrics | Description |
Bidding ignored due to pacing | Bid requests are ignored due to campaign pacing |
Site list mismatch | Filtered due to targeted site list not matching supply |
Audience mismatch | Filtered due to mismatch between targeted and/or sold deal |
Geotarget mismatch | Filtered due to geo target mismatch |
Creatives | |
Ad Format or SSL mismatch | Banner width/height does not match allowed slot formats |
Creative vendor mismatch | Creative vendor blocked by seller |
Creative attribute mismatch | Creative attribute blocked by seller |
Seller blocked Category | Campaign category blocked by seller |
Seller blocked Advertiser | Campaign advertiser blocked by seller |
Filters | |
Visibility mismatch | Filtered due to ad slot visibility mismatch |
Supply category mismatch | Filtered due to supply category mismatch |
Supply Type mismatch | Filtered due to supply type mismatch |
Device mismatch | Filtered due to device mismatch |
Supply Language mismatch | Filtered due to language mismatch |
IP / User blocked | Filtered due to IP or user blocked |
User not in device graph | Filtered due to user not in device graph |
User not known | Filtered due to user known requirement |
Bid below floor | Filtered due to bid being below floor |
Auctions | |
Internal auction never attempted | Filtered due to higher bid from competing campaign |
Internal auctions attempted | Participating in BidTheatre platform auction |
Internal auctions won | Bid submitted |
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