Bid Metrics

Campaigns that are active display a table "Bid Metrics" that contain metrics for analysis made on campaign bid requests. The table contain metrics for the last day, and is updated in near realtime. This can give helpful insights for troubleshooting.

Possible Bid Metrics include: 

Bid Metrics	Description
Bidding ignored due to pacing	Bid requests are ignored due to campaign, or bid strategy, pacing
Blocked supplier or excluded site	Filtered due to that the supplier is blocked for the buying seat or that the site is excluded
Audience mismatch	Filtered due to mismatch between targeted audience and supply
Geotarget mismatch	Filtered due to geo target mismatch
Site tag target mismatch	Site tag targeting mismatch
Creatives
Ad format mismatch	Ad width/height does not match allowed slot formats
Ad vendor mismatch	Ad vendor blocked by seller
Ad vendor not approved	Ad vendor blocked by user
Ad attribute mismatch	Ad attribute blocked by seller
Seller blocked category or advertiser	Campaign category or advertiser blocked by seller
Ad not secure	Ad not set as secure but required by slot
Filters
Visibility mismatch	Filtered due to ad slot visibility mismatch
Supply category mismatch	Filtered due to supply category mismatch
Supply type mismatch	Filtered due to supply type mismatch
Device mismatch	Filtered due to device mismatch
Supply language mismatch	Filtered due to language mismatch
IP / user blocked	Filtered due to IP or user blocked (fraud detection)
User not in device graph	Filtered due to user not in device graph
User not known	Filtered due to user known requirement
Failed site verification	Ads.txt verification failed
Cellular connection type mismatch	Cellular connection type mismatch (Ethernet, WiFi, 3G etc)
Deals
Deal mismatch	Mismatch between targeted deal and supply deal
Seat mismatch	Supply deal not intended for this seat
Bid below floor	Filtered due to bid being below floor
Auctions
Internal auction never attempted	Filtered due to higher bid from competing campaign
Internal auctions attempted	Participating in BidTheatre platform auction
Internal auctions won / Bids submitted	Bid submitted
Failed auction type	Auction type mismatch (first price, second price)
Video/audio
Duration not accepted	Media file either to short or to long
Bitrate not accepted	Media file bitrate either to low or to high
Content delivery method not allowed	Failed content delivery method match (streaming, progressive etc.)
Mime type not accepted	Media file mime type isn't supported
Slot requires ad to be skippable
Video exact dimension mismatch	Some SSPs require exakt video dimensions to be matched
Slot not for instream video	Supply slot for some other video inventory (typically outstream)
Audio protocol not accepted	Audio slot requires unsupported protocol (VAST, DAAST)
Native
Native unsupported version
Native context mismatch	Context targeting mismatch
Native placement mismatch	Placement targeting mismatch
Native title not accepted	Title asset mismatch
Native image not accepted	Image asset mismatch
Native video not accepted	Video asset mismatch
Native data not accepted	All assets passed in the data object grouped together