Bid Metrics

Version 2 feature only.

Campaigns that are active display a table "Bid Metrics" that contain metrics for analysis made on campaign bid requests. The table contain metrics for the last day, and is updated in near realtime. This can give helpful insights for troubleshooting.

Possible Bid Metrics include: 

Bid Metrics	Description
Bidding ignored due to pacing	Bid requests are ignored due to campaign pacing
Site list mismatch	Filtered due to targeted site list not matching supply
Audience mismatch	Filtered due to mismatch between targeted and/or sold deal
Geotarget mismatch	Filtered due to geo target mismatch
Creatives
Ad Format or SSL mismatch	Banner width/height does not match allowed slot formats
Creative vendor mismatch	Creative vendor blocked by seller
Creative attribute mismatch	Creative attribute blocked by seller
Seller blocked Category	Campaign category blocked by seller
Seller blocked Advertiser	Campaign advertiser blocked by seller
Filters
Visibility mismatch	Filtered due to ad slot visibility mismatch
Supply category mismatch	Filtered due to supply category mismatch
Supply Type mismatch	Filtered due to supply type mismatch
Device mismatch	Filtered due to device mismatch
Supply Language mismatch	Filtered due to language mismatch
IP / User blocked	Filtered due to IP or user blocked
User not in device graph	Filtered due to user not in device graph
User not known	Filtered due to user known requirement
Bid below floor	Filtered due to bid being below floor
Auctions
Internal auction never attempted	Filtered due to higher bid from competing campaign
Internal auctions attempted	Participating in BidTheatre platform auction
Internal auctions won	Bid submitted