The ads.txt standard is an industry standard that enable publishers to announce what partners they work with to enable ad selling. The purpose of the initiative is to reduce buying of media inventory from middlemen that do not actually represent the publishers they claim.
In the BidTheatre DSP, ads.txt status, if any, is displayed in site list views. Four possible states exist:
|BidTheatre does not yet support ads.txt for the SSP|
|Ads.txt not found||Publisher appear not to have implemented ads.txt|
|Ads.txt found, verified||Site is verified|
|Ads.txt found, not verified||Site is not verified|
Targeting on Ads.txt
In Filters, you may choose to target on any of the above ads.txt statuses. Select one or more allowed statuses. Inventory not matching the selected ads.txt status will be filtered out.