BidTheatre ASX can automatically adjust bid levels to optimize against a given campaign KPI. The optimization models are continually updated using Machine Learning algorithms fueled by previous buying activity.
How do I activate ML on my campaign?
Use a Filter with an ML option selected.
Use Machine Learning: Will optimize without sacrificing campaign delivery goals
Use Machine Learning - Strict: Will optimize and risk sacrificing campaign delivery goals.
As always, Filters can be used on specific bid strategies, or as campaign wide default.
In addition to using a Filter with activated ML, the campaign will need to have a set KPI. The set KPI will affect which model to use.
|Engagement / Clicks||Yes|
|Action / Conversions||No - Est Dec 2018|
|Awareness / Reach||No - Est July 2018|