- Display: 35 SEK CPM
- Display retargeting: 50 SEK CPM
- Video outstream: 80 - 140 SEK CPM
- VIdeo instream: 160 - 220 SEK CPM
Remember to consider costs for any audiences + targeting options used. If targeting small audiences, a site list with wide reach is likely needed
Once campaign is live
- Be prepared to adjust settings as needed once the campaign is started
- Optimize by excluding sites that don't deliver on campaign KPI's
- Adjust frequency setting (done in Filter) as needed
Use bid metrics to understand what limits campaign delivery
Please see https://bidtheatre.zendesk.com/hc/en-us/articles/210287565-Campaign-runs-too-slowly for more tips on improving campaign delivery.
We are working on an interactive planner tool that can be used to estimate budget, avg CPM, max CPM, impressions, clicks and unique reach for selected site list and / or audiences. Estimated fields may have values entered to put known constraints on estimation.
Estimated ready Q1 2021