Discrepancy with third party adserver

To investigate tracking discrepancies with third party adservers, consider the following:

• Is cache busting used in the third party tags (all of them)?
• Is click tracking properly integrated in the third party tags (all of them)?
• Is the third party doing filtering of any kind, such as frequency capping, geo targeting, etcetera?
• Pull and compare reports grouped by day, hour or creative, to see if discrepancies are evenly spread or get clues.

Please note that partners to BidTheatre may execute ad tags and test clicks as part of ad audit and/or quality assurance. This traffic is filtered from BidTheatre's reporting, but may appear as valid traffic in third party systems.