Seller Requirements – BidTheatre

In this section we've put together known limitations and requirements from a few Nordic sellers of native inventory.

Bonnier

You can serve native creatives on Bonnier desktop, mobile web and mobile app inventory.

Asset	Requirement
Title	25 characters maximum
Description	90 characters maximum
Call to action	15 characters maximum
Main Image	1200x627, 1.91:1 aspect ratio (Mobile) 600x600, 1:1 aspect ratio. (Desktop) Max 200 kb
Sponsored by	Max 25 characters

Schibsted Sweden

You can serve native creatives on Schibsted Sweden desktop, mobile web and mobile app inventory.

Asset	Requirement
Title	70 characters maximum
Icon Image	360x270 px (jpg & png)
Main Image	590x235 px (jpg & png)
Sponsored by	30 characters maximum

Schibsted Norway

You can serve native creatives on Schibsted Norway's desktop, mobile web and mobile app inventory.

Asset	Requirement
Title	50 characters maximum
Icon Image	Logo, 1:1 aspect ratio. Max 150x150 px.
Main Image	16:9 aspect ratio. Min 800x450 px. Max 100 kb.

Preview links

e24	Desktop	http://e24.no/?ast_override_div=ad-smartboard_1:APPNEXUS_CREATIVE_ID
e24	Mobile Web	http://e24.no/?ast_override_div=ad-board_3:APPNEXUS_CREATIVE_ID
vg.no	Desktop	http://www.vg.no/?ast_override_div=ad-front-smartboard_1:APPNEXUS_CREATIVE_ID
vg.no	Mobile Web	http://www.vg.no/?ast_override_div=ad-front-board_1:APPNEXUS_CREATIVE_ID

MSN

Here are the best practices to serve on MSN's inventory:

Turbo-charge your call-to-action: Immediately highlight your main point with eye-catching wording to create urgency and drive engagement.
Choose compelling images: People, particularly shown experiencing an emotion associated with your headline, increase impact. Also, avoid text overlays on image assets.
Center main content: Avoid clutter and ensure important visual elements, particularly people, are centered in your image asset.
Be bold with color: Use vibrant colors to create focus and interest in your native ads.

Asset	Requirement
Title	Max 25 characters
Description	Max 300 characters
Icon Image	1:1 aspect ratio
Main Image	1200x627, 1.91:1 aspect ratio, max 200 kb
Sponsored by	Max 25 characters

Sanoma Finland

Best Practices

Land your ads on the client's content instead of a product page.
Ensure that the ad matches the landing page content.
Write the ad content according to the selected media.
Content is what's important - avoid selling too aggressively.
Utilize the wide reach of media to get more readers to the client's content.

Doubleclick

Sellers that use Doubleclick could communicate that they support/require an asset of type "App icon". Since that asset is deprecated on most other platforms we don't explicitly support it, just use the "Icon image" asset for these cases.