Native Advertising in BidTheatre

In contrast with traditional ads, native ads specify the ad content but not how to display it. This lets publishers have higher control over the user experience and how advertising is integrated.

Accessing Native Inventory

Browse available native inventory by filtering on supply type "Native". Consult with the seller for specifics on how to access their programmatic native supply. Some sellers may provide native access only through private deals, and most have guidelines and restrictions on what native assets must be provided. Reach out to your BidTheatre account manager if you need help to facilitate contact with the seller.

Native Ad Setup

A native ad works as any other ad, but will have

• Dimension "Native"
• A Native Creative assigned onto the ad object
• Native ads can only be used to bid on inventory of supply type Native

Note that a standard ad audit is required to access Appnexus native supply.

Limitations

BidTheatre currently does not support:

• Native video assets
• The OpenRTB Native Ads version 1.2 specification
• Targeting on context sub types
• Targeting on sequence

No preview is currently available of native creatives.

Supported SSPs

BidTheatre currently supports version 1.1 of the OpenRTB Native Ads Specification. The table below shows support with different SSPs:

SSP	Native Supported	Status
Adform	Version 1.1	Integration ongoing, ETA May 2019
Appnexus	Version 1.1	Integration done
Doubleclick	Version 1.0	Integration done
Rubicon Project	Version 1.0	Integration done
Pubmatic	Version 1.1	Not yet available outside US
Improve Digital	Version 1.?	Initial review
Iponweb	Version 1.?	Initial review