In contrast with traditional ads, native ads specify the ad content but not how to display it. This lets publishers have higher control over the user experience and how advertising is integrated.
Accessing Native Inventory
Browse available native inventory by filtering on supply type "Native". Consult with the seller for specifics on how to access their programmatic native supply. Some sellers may provide native access only through private deals, and most have guidelines and restrictions on what native assets must be provided. Reach out to your BidTheatre account manager if you need help to facilitate contact with the seller.
Native Ad Setup
A native ad works as any other ad, but will have
- Dimension "Native"
- A Native Creative assigned onto the ad object
- Native ads can only be used to bid on inventory of supply type Native
Note that a standard ad audit is required to access Appnexus native supply.
BidTheatre currently does not support:
- Native video assets
- The OpenRTB Native Ads version 1.2 specification
- Targeting on context sub types
- Targeting on sequence
No preview is currently available of native creatives.
BidTheatre currently supports version 1.1 of the OpenRTB Native Ads Specification. The table below shows support with different SSPs:
|Appnexus||Version 1.1||Integration done|
|Doubleclick||Version 1.0||Integration ongoing, ETA Feb 2019|
|Rubicon Project||Version 1.0||Integration done|
|Pubmatic||Version 1.1||Not yet available outside US|
|Improve Digital||Version 1.?||Initial review|
|Iponweb||Version 1.?||Initial review|