Campaigns

Introduction

• Quick Campaign Setup
• Campaign Concepts
• Best Practices
• Costs, Fees and Bids

Campaign Setup

• Planning & Estimation
• Schedule
• Geo Targeting
• Filters
• Bid Strategies
• Optimization

Monitoring & Reporting

• Bid Metrics
• Awareness & Performance Metrics
• Screenshot Agent
• Extended Reporting

Misc

• Campaign status
• Dynamic Retargeting Setup
• Campaign Copy

Troubleshooting

• Campaign runs too slowly
• Comparing Campaigns
• Decreasing impressions for campaign
• Discrepancy with third party adserver
• Fewer than preferred impressions from inventory source
• No impressions from specific inventory source

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