Video Creatives Requirements

General Requirements

ASX enforces no hard limit on the maximum weight of media files. However, media may enforce limits, consult your specific publisher if you want to be sure that your material is within limits. We recommend adhering to the specification below. 

Media file types: MP4 (H.264) and MOV are preferred formats. A video creative may have several file formats, to cover the needs of different publishers and media players. 

Format: 16:9

Resolution: Width 360-1280x. Height: 270-720px.

Bitrate: Maximum 1500 kbps.

Length: Maximum 30 seconds. Many inventory sources use 15 seconds. Please consult with your campaign manager and choose according to targeted media.

Weight: Maximum 15 mb.

Wrappers

If a wrapper is used, it needs to be VAST 2.0 compliant.

Wrappers are not allowed to drop Javascript or iFrame tracking tags.

Please verify that no targeting is made at the third party providing the wrapper, as this will interfere with creative audit and campaign delivery.

Only 1 creative per wrapper.

General Guidelines

• No black start- and end screens
• 1 creative per channel
• If a video is declared as ssl compliant (which our videos are) all assets down the chain needs to be ssl compatible, take special care to verify this if a wrapper is used. 
• The lighter the weight of the creative, the faster it loads and the better the user experience

Specific Media Requirements

NENT Group: 

Storlek: 1280×720 px [16:9]
Aspect Ratio: Square Pixels (1.0)
Encoding: MP4 codec H264 (Ej MPEG4-codec)
Framerate: 25 FPS
Bitrate: Video 1500 Kbit/s – Sound 128 Kbit/s
Rekommenderad maxlängd: 15 sekunder (maximal längd 20 sekunder)
Maxvikt: 5 mb.

Smartclip: 

File type: MP4
File size: 200 MB max.
Length: Not longer than 30 seconds. For SmartView max lenght is 3min.
Format: 16:9 Resolution: Preferred 1024x576px or higher. At least 640x360
Frames/sec: 24-30fps
Video bitrate: Minimum of 2.000 kbps (VAST Redirects max 1.500kbps, recommended 800 kbps)
Audio: Minimum of 128 kbps, 44kHz, Stereo, ACC or MP3 (preferred)

Schibsted: 

Container: MP4
Video codec: H.264
Max framerate: 30
Audio Codec: AAC
Audio sample rate: 48000 Hz
Audio levels: -23 LUFS (+/- 1.0) in the EU as per EBU R128
Max audio true peak: -1.0 dBTP
Video bitrate: minimum 2500 kbps
Audio bitrate: minimum 128 kbps - maximum 320 kbps
Max vikt: 100 MB

Bonnier: 

Storlek: Aspect ratio 16:9, rekommenderad upplösning 1920x1080.
Filmlängd: 15 sek
Container: MP4
Video codec: H.264
Max framerate: 30
Audio Codec: AAC
Audio sample rate: 48000 Hz
Audio levels: -23 LUFS (+/- 1.0) in the EU as per EBU R128
Max audio true peak: -1.0 dBTP
Video bitrate: minimum 2500 kbps
Audio bitrate: minimum 128 kbps - maximum 320 kbps

PlayAd:

Filformat: MP4
Video codec: H.264
Audio codec: AAC
Audio samplingsfrekvens: 48 kHz Maxlängd: 15 sekunder

TV4:

Storlek: minimum 320x180 - maximum 1280x720
Filmlängd: 20 sek
Filformat: MP4
Video bitrate: minimum 700 kbps - maximum 2200 kbps
Audio levels: Det är mycket viktigt att reklamfilmer har en ljudnivå som inte överstiger -18 LUFS, enligt EBU128. Vi rekommenderar vidare att annonsers ljudnivå inte understiger -23.5 LUFS. Annonser som överstiger den maximala ljudnivån tillåts inte rulla hos oss.

Generic media recommendation

To maximise the reach of just one set of videos, we recommend the following: 

Video
Container: MP4
Video codec: H.264
Resolution: 1280x720
Aspect Ratio: 16:9
Frame rate: Min 24 fps, max 30 fps
Bit rate: Min 2000 kbps, max 2500 kbps

Audio
Codec: AAC
Sample rate: 48kHz
Bit rate: Min 128 kbps, max 320 kbps
BS1770 integrated loudness:  Between -24 and -22 LUFS
Max audio true peak: -1.0 dBTP

Misc
Length: Varies, normally decided by deal.
Weight: Normally not explicitly stated, but will be limited by length and bit rate.