Updated wiki: https://intercom.help/bidtheatre/en/articles/4703689-video-creative-guidelines
General Guidelines
-
No black start- and end screens
-
The lighter the weight of the creative, the faster it loads and the better the user experience
-
Media file size cannot be larger than 16 MB
-
Recommended media file size is less than 5 MB
Recommendations
For requirements for specific publishers, see next section. If adhering to the specification outlined below, you will access a wide range of publishers and video inventory.
|
Video Property |
Recommended |
|
Resolution |
1280x720 |
|
Aspect Ratio |
16:9 |
|
Codec |
H.264 |
|
Frame rate |
24 - 30 fps |
|
Bit rate |
1500 - 2500 kbps |
|
Duration |
15, 20 or 30 sec |
|
Audio Property |
|
|
Codec |
AAC |
|
Sample rate |
48kHz |
|
Bit rate |
128 - 320 kbps |
|
Misc |
BS1770 integrated loudness: Between -24 and -22 LUFS |
|
Creative Property |
|
|
Weight |
Max 8 mb |
|
File Type / MIME |
MP4 or MOV |
VAST Wrappers
If a wrapper is used, it needs to be VAST 2.0 compliant. Wrappers are not allowed to drop Javascript or iFrame tracking tags. Please verify that no targeting is made at the third party providing the wrapper, as this will interfere with creative audit and campaign delivery.
Assign only 1 creative per wrapper.
If a video is declared as secure / SSL compliant (which BidTheatre videos are) all assets down the chain needs to be ssl compatible, take special care to verify this if a wrapper is used.
Specific Publisher Guidelines
TV4
|
Property |
Requirement |
Recommended |
|
Aspect Ratio |
16:9 |
|
|
Resolution |
320x180 - 1280x720 |
|
|
Duration |
20 sec |
|
|
File format |
MP4 |
|
|
Max file weight |
|
8 mb or below |
|
Video bitrate |
700 - 2200 kbps |
2000 kbps or below |
|
Framerate |
|
24-30 fps |
|
Audio bitrate |
|
|
|
Audio codec |
ACC |
|
|
Audio misc |
Det är mycket viktigt att reklamfilmer har en ljudnivå som inte överstiger -18 LUFS, enligt EBU128. |
BS1770 integrated loudness: Between -24 and -22 LUFS |
NENT Group
|
Property |
Requirement |
Recommended |
|
Aspect Ratio |
16:9 |
|
|
Resolution |
1280x720 |
|
|
Duration |
Max 20 sec |
15 sec |
|
File format |
MP4 codec H.264 |
|
|
Max file weight |
5 mb |
8 mb or below |
|
Video bitrate |
1500 kbps |
|
|
Framerate |
25 fps |
|
|
Audio bitrate |
128 kbps |
|
|
Audio misc |
|
BS1770 integrated loudness: Between -24 and -22 LUFS |
Smartclip
|
Property |
Requirement |
Recommended |
|
Aspect Ratio |
16:9 |
|
|
Resolution |
Minium 640x360 |
1024x576 |
|
Duration |
Max 30 sec |
15 sec |
|
File format |
MP4 |
|
|
Max file weight |
|
8 mb or below |
|
Video bitrate |
|
2000 kbps or below |
|
Framerate |
24-30 fps |
|
|
Audio bitrate |
Min 128 kbps |
|
|
Audio codec |
ACC or MP3 |
MP3 |
|
Audio misc |
44 kHz, Stereo |
BS1770 integrated loudness: Between -24 and -22 LUFS |
Premium video alliance (Tv4, Nent, Discovery & Smartclip)
|
|
Requirement |
Recommended |
|
Aspect Ratio |
16:9 |
|
|
Resolution |
640x360 or 960x540 |
640x360 & 960x540 |
|
Duration |
Max 30 sec |
15 sec |
|
File format |
MP4 |
|
|
Max file weight |
|
8 mb or below |
|
Video bitrate |
|
2000 kbps or below |
|
Framerate |
24-30 fps |
|
|
Audio bitrate |
Min 128 kbps |
|
|
Audio codec |
ACC or MP3 |
MP3 |
|
Audio misc |
44 kHz, Stereo |
BS1770 integrated loudness: Between -24 and -22 LUFS |
Schibsted
|
Property |
Requirement |
Recommended |
|
Aspect Ratio |
|
16:9 |
|
Resolution |
|
1280x720 |
|
Duration |
|
5-20 sec |
|
File format |
MP4 H.264 |
|
|
Max file weight |
|
8 mb or below |
|
Video bitrate |
|
2500 kbps or below |
|
Framerate |
Max 30 fps |
|
|
Audio bitrate |
128 - 320 kbps |
|
|
Audio codec |
AAC |
|
|
Audio misc |
48 kHz Audio levels: -23 LUFS (+/- 1.0) in the EU as per EBU R128 |
BS1770 integrated loudness: Between -24 and -22 LUFS |
Bonnier
|
Property |
Requirement |
Recommended |
|
Aspect Ratio |
16:9 |
|
|
Resolution |
|
1920x1080 |
|
Duration |
15 sec |
|
|
File format |
MP4 H.264 |
|
|
Max file weight |
|
8 mb or below |
|
Video bitrate |
|
2500 kbps or below |
|
Framerate |
Max 30 fps |
|
|
Audio bitrate |
128 - 320 kbps |
|
|
Audio codec |
AAC |
|
|
Audio misc |
48 kHz Audio levels: -23 LUFS (+/- 1.0) in the EU as per EBU R128 |
BS1770 integrated loudness: Between -24 and -22 LUFS |
PlayAd
|
Property |
Requirement |
Recommended |
|
Aspect Ratio |
|
16:9 |
|
Resolution |
|
1280x720 |
|
Duration |
Max 15 sec |
|
|
File format |
MP4 H.264 |
|
|
Max file weight |
|
8 mb or below |
|
Video bitrate |
|
1500 kbps |
|
Framerate |
|
24-30 fps |
|
Audio bitrate |
|
128 - 320 kbps |
|
Audio codec |
AAC |
|
|
Audio misc |
48 kHz |
BS1770 integrated loudness: Between -24 and -22 LUFS |
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