Media file types: MP4 (H.264) and MOV are preferred formats. A video creative may have several file formats, to cover the needs of different publishers and media players.
Format: 16:9 (preferred) or 4:3
Resolution: At least 640x360px. Preferred 1024x576px.
Bitrate: Maximum 2500 kbps.
Length: maximum 30 seconds. Many inventory sources use 15 seconds. Please consult with your campaign manager and choose according to targeted media.
If a wrapper is used, it needs to be VAST 2.0 compliant.
Please verify that no targeting is made at the third party providing the wrapper, as this will interfere with creative audit and campaign delivery.
Only 1 creative per wrapper.
- No black start- and end screens
- 1 creative per channel
- If a video is declared as ssl compliant (which our videos are) all assets down the chain needs to be ssl compatible, take special care to verify this if a wrapper is used.