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  1. BidTheatre
  2. General
  3. FAQ - New to Programmatic

FAQ - New to Programmatic

  • What is the difference between using BidTheatre DSP and buying from an ad network or media house?
  • When is programmatic display buying a good fit for a marketing budget?
  • How are prices determined in a real time auction?
  • Can I pay per click?
  • I'm currently using Google Adwords and GDN. Is using the BidTheatre DSP a good fit for me?
  • I've heard that RTB / programmatic means less valuable ad inventory and cheap sites. Is that true?
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