FAQ - New to Programmatic
- What is the difference between using BidTheatre DSP and buying from an ad network or media house?
- When is programmatic display buying a good fit for a marketing budget?
- How are prices determined in a real time auction?
- Can I pay per click?
- I'm currently using Google Adwords and GDN. Is using the BidTheatre DSP a good fit for me?
- I've heard that RTB / programmatic means less valuable ad inventory and cheap sites. Is that true?