You can choose to sell your data to other seats in BidTheatre.
Step 1: Create an Audience to sell
The audience is the definition of the data segment you wish to sell. Define the audience by entering Advertisers / Audiences, enter a name for your audience and click add.
Step 2: Define your audience
Next, follow the "View / Edit Audience targets" link to define the audience by including your data components and combining them with and, or, not to form expressions.
Step 3: Define who can buy your audience
By setting the field Fixed CPM on the audience, it is made publicly available to all other BidTheatre seats at the specified price. If not specified, the audience will not be made publicly available.
To set a price for specific seats, follow the "View / Edit Audience selling" link to define what seats that are allowed to buy your audience. The following restrictions apply:
- A start date is always needed, it must be today or in the future, it cannot be set backwards in time.
- The end date can be left blank to indicate that the price is open ended
- If a price is to be changed, first close any current prices by defining an end date. The end date must be today or in the future, it cannot be set backwards in time.
BidTheatre will inspect and approve your audience before it will become visible to enabled buyers.
To view statistics on your audience sales, inspect Account / Audience Selling