Organisation Search & Targeting

From the IP address of users, ASX can retrieve the Internet Service Provider (ISP) field. This field carries information about how the user is connected to the internet, which may tell us something about where the user is located.

ISP targeting can be used to identify businesses, consumers, schools, hospitals, etcetera.

Targeting Using Organisation Data Lists

ASX offers the option to target the ISP field of the user through the user of Data Lists. The Data List can be created and uploaded in Assets / Data Lists. Assign the Data List a descriptive name, and select a text file to upload.

• The text file must contain one organisation match pattern per line
• Regular expressions can be used, or an exact match of the ISP
• Do not use åäö or any special characters
• Letter casing is ignored

Once the Data List is an available targeting asset, it can be used in an Audience or Campaign Data Target.

Using the Organisation Search Tool

In Assets / Data Lists, a tool is provided to search for a given list of organisation pattern. The tool can be used to identify whether a given organisation has been previously seen, and hence could be available to target.

To use the search tool, upload a text file containing the pattern you wish to search for:

• Use one pattern per line
• Do not use åäö or any special characters
• Letter casing is ignored

The tool will respond by outputting a text file containing each matched organisation per line. If the output file is empty, no match has been found,