A native creative is made up of several "assets", outlined below. Upon buying native advertising programmatically, the seller specifies what assets it requires to fill an available ad position, and BidTheatre will, if possible, match this with the available ad assets of the buyer. This means that not all assets may be used in an ad display - different publishers will request and use different asset components.
NOTE: There is currently no preview available for native creatives, as the display may differ for different publishers.
Native Creative Quickstart
- Enter Campaigns / Native Assets to set up assets. Consult your publisher for specifics about their requirements. Generally a native creative will need the following assets:
- One Title asset
- One Link asset to send the user upon click
- One Data asset "sponsored by" specifying the advertiser/brand
- One Image asset of type Icon
- One Image asset of type Main
- Enter Campaigns / Native Creative to add a new native creative. Enter "Assets" to assign what assets onto the creative
- Enter Campaigns / Setup / Ads and click New Ad to set up a Native ad. Choose ad type "Native" and dimension "Native". Assign the Native Creative onto the Ad.
A link asset contains a link to an external web page. The "url" field should contain the landing page at the advertiser. The link object may specify a "click trackers" field, which should contain a comma separated list of third party click tracker urls, that will be called upon link asset click.
The fallback field represents an optional fallback url that will be called if the given url field is not possible to use.
NOTE: The link object will override the target url set on campaign or ad level.
The title asset represents the title of a native ad unit. Publishers will enforce different limitations of the maximum title length.
Image assets represent images. They can be either icons (smaller images used as thumbnails) or main images.
Data assets are generic holders of native ad asset information. One commonly used data asset type is "sponsored by", specifying the brand of the native creative.
Video assets are not yet supported.