The Web Cookie
ASX stores user data in a server side storage. User data is keyed by a randomly generated UUID, which is stored in a standard web browser cookie with 365 days expiry time.
Depending on how the user interacts with ASX, that web cookie come as first- or third party. Browsers have different default settings in how to treat third party cookies, which may affect the track- and targetability of users
Supports 3rd Party Cookies
|Chrome||Allows all third party cookies by default|
|Safari||Blocks all third party cookies by default|
|Firefox||Blocks all third party cookies from sites that have not been previously visited|
|Internet Explorer||Allows third party cookies that comes with a compact security policy|
The Server Side Storage
Once identified, a user's data is stored in the server side storage. All user data is keyed depending on what is stored - frequency counters, retargeting, cookie groups, etcetera. Each key-value has a time-to-live (TTL) of 180 days. This means that any user key that is not updated in 180 days, will expiry and be lost.
Read more about BidTheatre's security policy here: http://www.bidtheatre.com/privacy-policy/