User data is expired and cleaned from user profiles as it reaches a certain age. The table below outlines current expiry settings:
Data Type | Hard Max Age Limit | Default Max Age Limit in Campaigns |
Segments | 180 days | 30 days |
Cookie Groups | 45 days | N / A |
Site Visits | 30 days | 30 days |
Ad Impression Frequency | 30 days | N / A |
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